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Social Media Marketing Continues to Grow in Popularity

Social media marketing is an exceptionally valuable tool for reaching audiences across multiple online channels, and no one knows this better than professional marketers.

A 2014 Social Media Examiner survey reports that 92% of professional marketers surveyed consider social media important to their jobs, 6% more than the previous year.  The survey found that 83% of marketers had integrated social media into traditional marketing activities, a 4% increase from the previous year. According to a survey by online marketing firm StrongView, 46% of marketers surveyed planned to increase their social media budgets in 2014.

In the Digital Age, online presence and digital marketing efforts often are the driving force behind brand awareness, consumer engagement and sales. That’s why it is important to develop a solid social media marketing strategy.

Social Media Marketing Techniques Are Always Evolving 

Facebook, Twitter, LinkedIn, Vine and YouTube are among the most popular channels for reaching a targeted audience. But the social media landscape is constantly evolving, and what works for one demographic may not work for another. Get to know your audience and their preferred social media platforms.

It is important to stay up-to-date on creative ways professional marketers are using social media to engage consumers and grow brands. Blogging is one of the most common social media marketing activities among professionals, according to the 2014 Social Media Examiner report, followed by use of YouTube, Twitter, LinkedIn and Facebook. Visually engaging content is on the rise, as is more interactive content. As the amount of content grows, marketers will need to find innovative ways to make their online marketing efforts stand out.

Tips for a Successful Social Media Marketing Campaign 

Defining realistic goals is an important part of creating a successful social media-marketing plan.  It is helpful to identify specific objectives for your campaign, whether you want to generate leads or develop stronger relationships with consumers. Set goals for the number of subscribers, followers and fans you want to attract; how much would like your content to be shared, liked or commented on; and how much of a traffic increase your strategy should generate.

Social media and other digital marketing strategies create new opportunities for potential customers to find your company on the Internet.  Your social media posts can help your company climb the rankings of Goggle, Yahoo, Bing and other search engines.  For maximum impact, your social media strategy should be paired with good Search Engine Optimization practices (SEO).

For more helpful social media marketing strategies, check out some of the resources below:

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