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What Can You Do with a Media Studies Concentration?

Media studies looks at the ways people share information.

And with numerous ways to share – film, TV, social media, journalism, the internet and so on — a background in media studies can be a marketable skill.

A communications degree with a concentration in media studies may teach you about how people share information and engage audiences. Classes may cover practical material (how to write a magazine article, for example) and theory (how information is encoded and decoded).

While anchoring the nightly news broadcast or writing for a celebrity magazine may come to mind, there are other ways to put what you learn to use.

Work in the Advertising Field

Advertising is a key element of any company’s promotion strategy. As an advertising professional, you’ll work on ways to educate customers and influence them to buy your products and services. You can opt to work for an organization that produces its own products and services, or work with clients at an advertising agency.

According to the U.S. Bureau of Labor Statistics (BLS), advertising and promotions managers made an average of $123,880 annually as of May 2017. The job outlook for this profession is expected to grow 10% through 2026.

Public Relations Career Possibilities

Public relations, like advertising, is another part of a company’s promotion strategy. PR professionals help manage information that is communicated between an organization and the public — which can encompass everything from daily press releases to emergency crisis response. Practitioners may work for an agency or directly at a company. Government entities also have information officers, which are spokespeople for those offices.

Public relations specialists made an average of $67,990 annually as of May 2017, according to the BLS. The job outlook for this profession is expected to grow 9% through 2026.

Media Production Career Path

The technical side of your media studies can be valuable for a career in production. As a producer, you can work in TV, film, podcasting or broadcasting. You may be required to conceive, shoot, light, run sound, edit and produce video. Being adaptable and flexible is important as you’re often under tight deadlines.

Producers and directors made an average of $90,770 annually as of May 2017, according to the BLS. The job outlook for this profession is expected to grow 12% through 2026.

Applying Your Skills to Marketing

Media studies courses will prepare you for effectively explain the benefits of your product or service to your audience. You will conduct research, then create a campaign using social media, radio, content marketing, TV, grassroots efforts, brand ambassadors, print, digital media and/or outdoor advertising.

Marketing managers made an average of $137,400 annually as of May 2017, according to the BLS. The job outlook for this profession is expected to grow 10% through 2026.

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