BA in Communication/Public Relations and Advertising

Explore the role of communication in shaping public opinion and consumer response.

Overview

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Overview

As part of the Bachelor of Arts in Communication with a Concentration in Public Relations and Advertising program, you will examine the fundamentals of public relations, as well as contemporary practices. You will also analyze advertising and consumer trends nationwide, and address challenges facing PR and advertising professionals in a highly competitive consumer landscape.

What You'll Learn

In our BA in Communication/Public Relations and Advertising program, offered 100% online, you’ll develop a stronger understanding of the fundamental components of an effective PR or advertising campaign. An emphasis is also placed on cross-cultural communication and how it can benefit individuals and organizations.

Featured Courses:

  • Advertising and Promotion
  • Principles of Public Relations
  • Cross-Cultural Communication
  • Advertising: History and Criticism
See sample curriculum here. Find textbooks and materials required for each specific term.

Accreditation

New England College is accredited by the New England Association of Schools and Colleges, Inc. (NEASC), the nation’s oldest accrediting association, through its Commission on Institutions of Higher Education.

Careers

Public relations and advertising specialists can work across a variety of positions and fields, from press secretary to advertising manager and communications director to social media strategist. The U.S. Bureau of Labor Statistics projects employment for public relations specialists will grow by 6% through 2024. Here are some careers to consider with a bachelor’s degree in Communication with a Concentration in Public Relations and Advertising:

Time to Complete

4

Credits Per Course

7

Weeks Per Course

30

Total Courses

4

Years to Complete

Learn More

Discover what makes New England College different from any other school, and learn more about our program offerings, tuition and the advantages of online learning.

Discover what makes New England College different from any other school, and learn more about our program offerings, tuition and the advantages of online learning.

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