BA in Business Administration/Strategic Sales Management

ES1110 - Environmental Science: A Global Concern

Credits: 4

The course that satisfies the Las 5 Lab Science requirement - ES1110 - covers a broad range of current environmental problems including population growth, global climate change, famine and food resources, global warming, and the loss of biodiversity. The laboratory portion of the course provides students with hands-on field and laboratory experiences that introduce a variety of methods and techniques used to examine natural communities and air and water quality.

AR1230 - Introduction to Art and Art History

Credits: 4

This course will explore the ways in which social, cultural, religious, political and aesthetic values have been expressed in art and architecture throughout history. A thematic approach will encourage students to develop a deeper understanding of connections, issues and influences across time periods and cultures. Students will become familiar with the vocabulary and media of art and architecture as well as develop their visual analysis and critical thinking skills.

EN1930 - Survey of American Literature

Credits: 4

Beginning with the Native American voices, this course will progress through the 18th and 19th Centuries to modern times. Though this course focuses on the major writers and movements, it does not ignore the importance of some unrecognized voices that have shaped American literature.

EN1020 - Introduction to Literature

Credits: 4

This course introduces the student to different literary genres - the tale, the poem, the novel, the play - through close and varied readings of a few exemplary literary texts.

BU3620 - International Business

Credits: 4

This course focuses on special issues of international management enabling students to compete in the current global environment. Issues covered include evaluation of how the legal, political, financial, competitive, and cultural environment affect international business strategies.

WR1010 - Writing in the Liberal Arts and Sciences I

Credits: 4

The goals of this course are, first, to develop the students' critical and analytical thinking skills in the context of a sound rhetorical approach to written communication; and, second, to instill a fundamental sensitivity to and facility with language. Areas of study include the nature of the writing process, situation and audience, problem definition, invention techniques, thesis statements, organization, drafting, revisions, and the fundamentals of editing. Assignments follow thematic sequences leading students from experience‐based, issue-oriented arguments to the essentials of formal academic research. This course is offered every semester and is required of all students to meet institutional graduation requirements.

WR1020 - Writing in the Liberal Arts and Sciences II

Credits: 4

The goal of this course is to teach academic research as a tool for critical thinking that provides the basis for well-developed arguments. This course requires synthesis, analysis, and application of information through writing in a variety of rhetorical forms for a variety of audiences. Students are asked to research and discuss a variety of social issues through the use of selected readings from modern essayists and the available library resources. This course is offered every semester and is required of all students to meet institutional graduation requirements. Writing in the Liberal Arts and Sciences I. Students must earn a grade of C or better to fulfill the College Writing requirement.

MT1020 - College Algebra

Credits: 4

This course focuses on the application of algebra to real world problems and includes intermediate algebra topics such as solving linear equations and inequalities, solving quadratic equations, graphic linear, quadratic and other polynomial functions, rational functions, factoring, and solving systems of equations

MT1100 - Introduction to Quantitative Reasoning

Credits: 4

The goal of this course is to develop students' ability to think critically about quantitative statements and information. Students will have opportunities to evaluate the strengths and weaknesses of numerical evidence and logical arguments, to apply mathematical methods in the context of real-world problems, and to study and employ strategies and methods for how to manipulate, understand, analyze, and interpret quantitative information.

LAS1110 - One Love: Marley, Language and Learning

Credits: 4

This seminar is designed to introduce students to the meaning and purpose of an education rooted in the liberal arts and sciences by presenting the fundamental question that reverberates throughout the program's curriculum, "What does it mean to be human?" LAS 1 seminars represent a variety of disciplines and topics related to the seminar theme. Regardless of instructor or disciplinary focus, each LAS 1 seminar prompts students to think about what it means to be human, individually and collectively. Students will consider what our shared obligations and responsibilities are as human beings, despite differences in race, class, gender, ethnicity, or other factors.

LAS1111 - History of Political Thought

Credits: 4

This course examines the basic concepts involved in the study of the great ideas and movements shaping the areas of history, philosophy and political science. Students will have the opportunity to examine the ideas and philosophers who have shaped our modern and historical understandings, from Plato and Aristotle to JS Mill and Karl Marx through John Rawls and Robert Nozick. Topics include nature of the state, purpose of government, justice, and the rights and responsibilities involved in various notions of citizenship.

BU2420 - Organizational Behavior and Management

Credits: 4

This course is designed to explore the functioning of work group behavior. Specific interest areas covered include leadership, persuasion, organizational effectiveness, and other related topics that enhance the students' ability to manage people and projects in an organization.

CW1100 - Introduction to Creative Writing

Credits: 4

This course is a writing workshop that exposes students to the various genres of creative writing such as poetry, fiction, non‐fiction and drama.

PS2110 - Writing and Research in the Social Sciences

Credits: 4

This course helps students identify issues of interest and analyze how texts make claims, invoke social science literature, offer evidence, and deploy key terms. Through analysis and imitation, students are exposed to the challenges of the social science project, including the collection of data on human subjects and the ethical presentation of evidence.

BU1110 - Introduction to Business

Credits: 4

This survey course incorporates study through projects, group research, video, and text case analysis. Further, the course serves as a foundation for the core of business courses. The functions of business, management, finance, marketing, human resources, and information production will be explained and future core courses previewed. The course explores the application of technology in a business setting; including use of the Internet, MS Office applications such as Excel, and other relevant computer software.

BU2110 - Quantitative Methods

Credits: 4

This introductory course in quantitative analysis focuses on applications in service, manufacturing, and not-for-profit organizations. Topics include basic descriptive statistics, expected value, sampling, inference, regression analysis, forecasting, scheduling, linear programming and project management.

BU2510 - Principles of Marketing

Credits: 4

This introductory-level marketing course is aimed at the marketing functions of a business, with emphasis on how strategies are developed and how the marketing mix is created to meet the wants and needs of consumers.

BU3310 - Business Finance

Credits: 4

This course concentrates on financial principles and their application to typical business problems in the operation of business enterprise. Financial analysis and planning, working capital management and the capital budgeting process are examined.

BU3880 - Legal and Ethical Environment of Business

Credits: 4

This course provides an overview of the regulatory, legal, political, and social environment in which business operates. Emphasis is placed on how the legal environment influences decision- making. This course will present such topics as the legal system, anti-trust, consumer and administrative law, and the role of stakeholders in the decision-making. Special emphasis will be placed on the ethical environments of business as well as an examination of how businesses interact with their social environments, including on-line social environments. This course will begin with a review of legal systems and the U.S. Constitution.

BU4040 - Strategic Management

Credits: 4

The purpose of this course is to apply the various skills, competencies, and discipline‐based perspectives students have experienced during their undergraduate careers toward solving problems likely to be faced in the world of work. Course work consists primarily of case studies that provide insight into analysis of environment and situation; risk‐taking, personal and organizational values, tactics, and developing an organizational vision.

CT2430 - Information Systems in Organizations

Credits: 4

This course introduces students to how information technology is used in support of an organization's ongoing strategy development and implementation as well as to provide management with information regarding the organization's performance and in support of decision making. Additionally, hands-on components of this course will focus on current software used in a variety of business environments.

EC2110 - Introduction to Macroeconomics

Credits: 4

A study of basic tools and concepts of economic analysis necessary to study, understand, analyze, and evaluate fundamental operations and behavior of various economic agents at the aggregate macro level in a market based economy. Topics will include national income accounting and output determination; business cycle; employment and unemployment; price level and inflation; money and monetary institutions; government budgets and deficits; fiscal and monetary stabilizing policies; international trade and finance; growth theories; alternative policy mixes and competing schools of thoughts. All topics are presented in a framework hospitable to critical mode of thinking and helpful to development and enhancement of systematic investigative skills and logical reasoning required by decision‐makers in addressing domestic and international macroeconomic issues.

EC2120 - Introduction to Microeconomics

Credits: 4

A study of basic tools and concepts of economic analysis and principles necessary to study, understand, analyze, and evaluate behavior of various economic agents regarding production, exchange, pricing , and distribution of goods and services under free market constraints. Topics will include concepts of scarcity; economic way of thinking including marginal analysis; study of demand and supply; operation of a market including equilibrium price-quantity determination and resource allocation; theory of consumer behavior; theory of the firm and cost analysis; economic efficiency and market outcomes; perfect and imperfect market structures; resource markets; and cases and causes of market failure. All topics are presented in a framework hospitable to critical mode of thinking and helpful to development and enhancement of systematic investigative skills and logical reasoning required by decision‐makers in addressing domestic and international microeconomic issues.

AC2210 - Financial Accounting

Prerequisite: Sophomore status

Credits: 4

This course examines basic concepts and principles of financial accounting. After covering the accounting cycle, emphasis is placed on the recording and reporting of financial information conforming to the generally accepted accounting principles published by the Financial Accounting Standards Board, its predecessors, and the Security and Exchange Commission.

AC2220 - Management Accounting

Credits: 4

This course shows students how to generate information needed to help managers achieve goals and objectives. Students determine prices for products and services, decide whether or not to acquire equipment, prepare budgets, compare actual performance to budgets, decide what information is relevant to decisions, allocate costs to various activities in the organizations and generate information in support of managerial decisions.

BU3410 - Sales Management

Prerequisites: AC2220 - Management Accounting, BU2510 - Principles of Marketing

Credits: 4

You will focus on one of the elements of marketing promotion, the selling function, with emphasis on planning, organizing, and staffing the sales department. Developing, directing and evaluating the performance of the sales force are also major topics.

BU3810 - Advertising and Promotion

Prerequisite: BU2510 - Principles of Marketing

Credits: 4

You will focus on the need to advertise, the media, consumer motivation, creating the message, the use of agencies, the design and use of promotion techniques, and the organization and functions of a corporate advertising staff.

BU3910 - Personal Selling and Client Relationships

Credits: 4

You will focus on direct selling, one of the key elements of marketing promotion. Utilizing a variety of methods, this course provides you with the tools and skills necessary to build long-term relationships that result in successful sales outside a fixed retail location. Personal selling techniques will be honed in an experiential format, preparing you to successfully achieve the Action Selling Sales Skills Certification.

BU4140 - Sales Strategy and Technology

Credits: 4

With the growth of social media and the digital age, customers now have unprecedented access to information, a new reality that is changing the way salespeople do their jobs. Salespeople must now shift the focus from "selling to serving" customers in order to build customer loyalty. In this course you will review the psychology of sales from the perspective of this new reality, exploring how this has shaped buyer behavior.

BU4521 - Online Consumer Behavior and Online Communities

Credits: 4

By examining specific consumer behavior, you will learn how to segment markets and create marketing strategies. You will also analyze how Facebook, Twitter, YouTube and other new media impact buyer attitudes. You will learn about specific online purchasing behaviors and how social and new media applications affect those behaviors. Using consumer attitudes and behaviors, and considering how online communities influence consumers is crucial to developing marketing strategies and can often determine the success of modern marketing campaigns.

Available Electives

Credits: 16

Elective courses available will vary depending upon your individual situation.