BA in Business Administration/Marketing

Study how consumer behavior impacts organizational performance.

Overview

Overview

The Bachelor of Arts in Business Administration with a Concentration in Marketing program will cultivate your marketing and business savvy, while providing a comprehensive understanding of consumer behavior and its effect on organizational performance.

What You'll Learn

Our BA in Business Administration/Marketing, accessible 100% online, explores how to effectively market products and services, manage a company’s reputation and use market research to create a competitive edge. You will gain knowledge of sales management, advertising and promotion, and other topics specific to the modern marketplace.

​Featured Courses:

  • Sales Management
  • Marketing Research
  • Advertising and Promotion
See sample curriculum here. Find textbooks and materials required for each specific term.

Accreditation

New England College is accredited by the New England Association of Schools and Colleges, Inc. (NEASC), the nation’s oldest accrediting association, through its Commission on Institutions of Higher Education.

Careers

Professional opportunities in the marketing field are diverse and can vary from the technical to administrative, depending on your skillset. A BA in Business Administration/Marketing can position you for advancement on career paths such as:

Time to Complete

4

Credits Per Course

7

Weeks Per Course

30

Total Courses

4

Years to Complete

Learn More

Discover what makes New England College different from any other school, and learn more about our program offerings, tuition and the advantages of online learning.

Discover what makes New England College different from any other school, and learn more about our program offerings, tuition and the advantages of online learning.

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