BA in Business Administration/E-Commerce and Digital Marketing

Explore the design, implementation and management of online marketing strategies.

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Overview

The Bachelor of Arts in Business Administration with a Concentration in E-Commerce and Digital Marketing provides you with an understanding of the principles of accounting, microeconomics, business law, advertising and marketing strategy. You will explore the role of online strategies in a fast-changing and highly competitive marketplace.

What You'll Learn

As part of the E-Commerce and Digital Marketing concentration, you will be introduced to principles of accounting, microeconomics, business law, advertising and marketing strategy.

Our BA in Business Administration/E-Commerce and Digital Marketing program, offered 100% online, will prepare you to help organizations integrate effective online business processes and practices. You will gain specialized knowledge in areas such as marketing research, sales management and search engine optimization.

Featured Courses:

  • Advertising and Promotion
  • Sales Management
  • Marketing Research
  • Search Engine Optimization Methods
See sample curriculum here. Find textbooks and materials required for each specific term.

Accreditation

New England College is accredited by the New England Association of Schools and Colleges, Inc. (NEASC), the nation’s oldest accrediting association, through its Commission on Institutions of Higher Education.

Careers

The digital age is transforming the business world, including the marketing of goods and services. Companies need e-commerce experts to design, implement and manage their online business strategies and maintain a strong online presence for the firm.

Our BA in Business Administration/E-Commerce and Digital Marketing program prepares you for career growth across a variety of positions including:​

Learn More

Discover what makes New England College different from any other school, and learn more about our program offerings, tuition and the advantages of online learning.

Discover what makes New England College different from any other school, and learn more about our program offerings, tuition and the advantages of online learning.

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